Speculative office is supposed to be dead. Craig Hall didn’t get the memo. HALL Group broke ground on June 10, 2026 on The Terraces at HALL Park, a roughly $140 million Class A office building in Frisco with no anchor tenant signed. The Beck Group is carrying both design and construction.
Project Scope
The building stacks 10 floors of office, more than 206,000 square feet, on top of an eight-story parking structure with 1,345 spaces. Delivery is targeted for 2028. Alongside it, HALL is funding a $14 million expansion of Kaleidoscope Park, adding about 1.4 acres with a performance lawn, a water feature, and a large outdoor screen. The park work is a partnership with the City of Frisco, the Kaleidoscope Park Foundation, and the Frisco Community Development Corporation.
Beck running architecture and construction on the same contract is the point, not a footnote. On a spec building where the pro forma only works at a specific cost per square foot, a single-source design-builder is the cheapest way to hold that number through pricing.
Why It Matters
The national office story is vacancy, sublease overhang, and conversions. The North Texas story is different. Frisco has been absorbing corporate relocations for a decade, and HALL Park sits inside a $7 billion redevelopment that has been steadily trading suburban office park for walkable mixed-use with a real park at the center.
Whether the bet pays depends on something no rendering can settle: whether Class A rents in Frisco can carry a garage-podium tower built at 2026 construction costs. If they can, the rest of the Sun Belt spec-office pipeline unfreezes. If they can’t, this becomes the case study everyone cites for why they waited.
Project Team & Details
| Developer | HALL Group |
|---|
| Owner / Client | HALL Group |
|---|
| Architect | The Beck Group |
|---|
| General Contractor | The Beck Group |
|---|
| Status | Under Construction |
|---|
| Delivery Method | Design-Build |
|---|
| Funding Source | Private |
|---|
