Corporate campuses do not usually get torn down and replaced with a neighborhood. Midtown64 does exactly that, converting the 46-acre former Genworth Financial headquarters at West Broad Street and I-64 in Henrico County into roughly two million square feet of mixed-use development. Greenberg Gibbons broke ground in December 2025, and demolition of the existing Genworth buildings started in April 2026.
Project Scope
The full program runs to about 130,000 square feet of retail, restaurant and entertainment space; up to 300,000 square feet of Class A office; roughly 1,000 apartments across four buildings; 194 for-sale townhomes; and 350 hotel rooms across two properties, including a 226-key dual-branded hotel with Tempo by Hilton. Total investment is above $500 million, with Phase 1 delivering in 2028 and full buildout running about eight years.
BCT Design Group is master-plan architect. Two general contractors run in parallel by product type: EDC on the retail component and Harkins Builders on multifamily. Lennar is building the townhomes. Shamin Hotels came in as a joint-venture partner rather than just an operator on the hospitality piece. Trader Joe’s signed as grocery anchor before the groundbreaking, which is what unlocked retail phase financing.
Why It Matters
Richmond has watched suburban office campuses empty out for five years. Most of them sit. The Genworth site is the first one in the metro to get a full teardown-and-replace treatment at scale, and the financing structure explains why it moved: a signed grocery anchor, a hotel partner with equity in the deal, and a national homebuilder taking the for-sale risk off the master developer’s balance sheet.
Running two GCs concurrently on one master plan is the operational story worth watching. It compresses the schedule but pushes coordination risk onto the developer, particularly for shared infrastructure, utilities and structured parking that both packages depend on. Get that wrong and the retail opens into a construction site.
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Project Team & Details
| Developer | Greenberg Gibbons |
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| Owner / Client | Greenberg Gibbons / Shamin Hotels Joint Venture |
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| Architect | BCT Design Group |
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| General Contractor | EDC (Retail) and Harkins Builders (Multifamily) |
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| Major Subcontractors | Lennar Corporation (For-Sale Townhomes) |
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| Status | Under Construction |
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| Delivery Method | Design-Bid-Build |
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| Funding Source | Private |
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