DXA Studio

DXA Studio is a New York architecture and interiors practice that Jordan Rogove and Wayne Norbeck founded in 2011. It works from Sixth Avenue near Herald Square and lists about two dozen people. Most of its work is in the city: condo and rental buildings in Tribeca, Soho, Williamsburg and Prospect Heights, plus hospitality, offices, life sciences space and historic restoration. Adaptive reuse is a recurring thread. In Washington, D.C., DXA worked on the facade and, with Neoscape, the interior and brand design for Aviator House, the conversion of the former Air Line Pilots Association headquarters at 1625 Massachusetts Ave. NW into 157 apartments. Eric Colbert & Associates was conversion architect and Clark Construction built it.

Jordan Rogove and Wayne Norbeck founded the studio in 2011 and still run it as partners, working from 894 6th Avenue, 5th Floor. Rogove is set to receive an AIA 2026 Fellowship from the College of Fellows.

The approvals expertise is the part that separates a New York practice from an out-of-town one, and DXA lists it explicitly: DOB, BSA, LPC, SHPO, 421-a and IHP. For a project in a historic district or one chasing a housing incentive, that alphabet is the schedule. Sustainability work covers Passive House and LEED.

Services extend past architecture into interior design, furniture design, FF&E selection and procurement, landscape, public place-making, and project planning. Adaptive reuse and historical restoration and additions are named as their own service lines rather than being folded into general practice.

The portfolio is mostly multi-family, and mostly Manhattan and Brooklyn: 10W17 in the Ladies’ Mile Historic District, whose draping fabric-like facade drew press coverage; Tribeca Stratigraphy; 429 Second Avenue in Kips Bay; Maverick Chelsea; Greene Street Lofts in Soho; Maison 78 on the Upper East Side; and the Mount Pleasant Church conversion on the Upper West Side, which combines housing with arts and cultural space. Bergen Brooklyn in Boerum Hill won an NYCxDESIGN award. Outside New York, The Stacks in Washington D.C. combines multi-family housing, commercial space, urban design and master planning.

The partners also co-founded Liv-Connected, a modular housing company, and presented a Lahaina disaster-relief housing case study at AIA 2026. The Lahaina work was covered by the New York Times.

Working at boutique scale is a deliberate choice: the principals say it lets them stay involved in every project from inception through construction. Enquiries go to info@dxastudio.com or 212-874-0567.