Time Equities

Time Equities is a New York real estate firm founded in 1966 by Francis Greenburger, covering development, investment and asset management, acquisitions, property management, brokerage and renewable energy. Its portfolio runs to roughly 43.2 million square feet and about 5,000 multifamily units across 342 properties in 36 U.S. states, five Canadian provinces and several international markets. Development is one department among many rather than the whole business, so the firm is best understood as an owner-developer. Time Equities is converting the east tower of Milwaukee’s 310W, the former Henry S. Reuss Federal Plaza, into 220 apartments including 50 rent-restricted units, a $73.6 million project backed by a developer-financed tax increment package.

The company publishes its own scale figures, and they are worth setting alongside the portfolio description: 60 years in business, more than 43 million square feet under management, 190 employees, operations in seven countries and more than $7 billion in total asset value. The 190 headcount is the number that reframes everything else. This is a large portfolio run by a small firm, which is only possible because so much of the work sits in asset management and third-party relationships rather than in-house construction.

The departmental structure explains the rest. Investment and asset management splits into investment strategy, acquisitions and asset management, and an equity department handling investor relations. Tri-state leasing and brokerage operates as Time Equities Brokerage across residential, office leasing and NYC retail. Commercial property is managed by asset class: national retail, office and industrial. Financial services runs a mortgage brokerage. Energy and sustainability holds the renewable energy business. Design and creative services is its own department, covering design innovation, the flexible workspace brand The Quad, and the Art-in-Buildings program.

On the investment side the company offers diversified funds, 1031 exchange products and a quarterly debt fund, with separate investor portals for each. Securities are offered through Time Equities Securities, LLC, a FINRA member affiliate established in 2001. Time Equities Inc. is itself a licensed real estate broker.

The company’s published timeline maps how it got here: syndicating its first deal with friends and family in 1975, entering the New York co-op and condominium conversion business at distressed prices in 1979, beginning national diversification in 1985 as New York prices escalated, making its first international purchase in Montreal in 1997 as the Canadian recession waned, entering Germany in 2003, breaking ground on the 64-story 50 West Street tower in 2008, and turning to distressed retail in 2014.

Current featured properties include 1000M in Chicago, 50 West in New York, CasaMara West Palm Beach, 55 Fifth Avenue, Midtown Mall in Anchorage, the Silks Building in Long Island City, The Brix at Midtown in Grand Rapids and the Altamer luxury villas in Anguilla.