Straight Forward Construction

Straight Forward Construction is your go-to roofing contractor in Auburndale, Florida, where quality craftsmanship meets reliability. We understand the importance of a sturdy and secure roof over your head, which is why we offer comprehensive roofing services tailored to meet the needs of both residential and commercial clients. Our skilled team is adept at handling everything from minor Roof Repairs to complete Roof Replacements. We take pride in delivering New Construction Roofing projects that stand the test of time. In addition to our top-notch roofing services, we also install Seamless Gutters, ensuring your property stays protected from water damage. Living in Central Florida brings its own set of challenges, but with Straight Forward Construction’s dedication to excellence and customer satisfaction, you can rest easy knowing your roofing needs are in capable hands.

Straight Forward Construction is a veteran- and family-owned roofing company working from 305 Gandy Road in Auburndale, Florida. Marine Corps veteran Jacob Echeverri founded the business with his family in 2018, and his wife Jessica runs operations, giving the company a small, family-led leadership structure rather than a franchise model.

The company holds Florida roofing license CCC1334059 and carries insurance, and it leans on a military-precision framing for how it plans and executes jobs. One practical result the company advertises is speed: most roof replacements are completed in one to three days.

Work covers roof repairs, full replacements, and new-construction roofing for both homes and commercial buildings, plus seamless gutter installation. Crews install shingle, tile, metal, and TPO systems, letting the company match the roof to the building and to Florida’s storm and heat exposure.

The service footprint reaches well past Auburndale. From its Polk County home base, covering Lakeland, Winter Haven, Bartow, Lake Wales, Haines City, Lake Alfred, and Auburndale, the company works north into the Orlando area, west across Tampa Bay to St. Petersburg and Clearwater, and south toward Sarasota and Venice.

Financing is available for homeowners who prefer to spread the cost of a replacement, and the company backs its installs with workmanship and material warranties. Estimates and roof inspections are free, and prospective clients can book one through the site or by calling (863) 289-6654.